Digital Media refers to any content that is created, stored, and distributed in a digital format. This includes text, audio, video, and graphics that are accessed and enjoyed through electronic devices such as computers, smartphones, tablets, and other digital platforms. Digital media encompasses a wide range of types of content, including websites, social media posts, email, digital advertising, streaming video and music, podcasts, and ebooks.
The transformative nature of digital media has changed how information is shared and consumed, allowing for immediate access and widespread distribution that transcends geographical boundaries. This shift from traditional media—such as print newspapers, radio, and television—to digital formats has enabled interactivity, user engagement, and the participation of a broader audience in content creation and sharing.
Digital media also includes the technology and software used to create and manipulate content, highlighting the convergence of media, technology, and the internet. As a result, digital media plays a significant role in communication, marketing, education, entertainment, and social interaction in contemporary society.
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